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    Food and Beverage Service and Sales is a crucial aspect of the hospitality industry, focusing on the preparation, presentation, and selling of food and drinks in various establishments such as hotels, restaurants, and catering businesses. This field involves customer service, menu planning, sales techniques, and operational management to ensure a seamless dining experience.

    The service component includes different styles such as table service, buffet service, and self-service, each tailored to different customer preferences and business models. Sales, on the other hand, involves strategies to market food and beverage offerings, enhance customer engagement, and maximize revenue.

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Available courses

SALES AND MARKETING

Sales and Marketing as a unit focuses on the strategies and techniques used to promote and sell products or services. It covers key concepts such as market research, consumer behavior, branding, advertising, and sales techniques. The unit explores how businesses identify target audiences, create demand, and build customer relationships to drive revenue growth.

Marketing involves understanding customer needs and developing strategies to attract and retain them, while sales focus on converting potential customers into actual buyers through direct interaction and persuasion. Together, these functions play a crucial role in business success.

PRINCIPLES OF PRACTICE AND MANAGEMENT

The Principles of Practice and Management (PPM) focus on the fundamental concepts that guide effective business operations and leadership. This unit covers essential management functions such as planning, organizing, staffing, directing, and controlling. It also explores management theories, decision-making processes, leadership styles, and strategies for optimizing organizational performance.

PPM is crucial for understanding how businesses and institutions operate efficiently, ensuring that resources—human, financial, and material—are utilized effectively to achieve organizational goal

ENTREPRENURSHIP

Entrepreneurship, as a unit of study, focuses on the process of identifying, developing, and managing business opportunities. It explores the principles of innovation, risk-taking, business planning, and resource management to create and grow ventures. Students learn about market research, financial planning, leadership, and problem-solving skills, which are essential for building successful enterprises. The unit also emphasizes the role of entrepreneurs in economic development and the importance of adaptability in a competitive business environment.